Vorträge - Keynote Redner Julius Geis

Keynote Speaker, Redner, Referent, Vortragender auf Messen, Firmenverstaltungen, Veranstaltungen oder internen Impulsvorträgen, identiätsbasierte Markenpositionierung, Markenführung, Markencoaching, Markencontrolling sowie Retailer-Brand-Identity, für die Premium Sport-Mode, Outdoor und Fashion-Branche.

Aktueller Vortrag - RETAILILLUSION

Retailillusion, heißt die internationale Vortragsreihe von BRAND AESTHETE® Julius Geis. In dem Vortrag zeigt Julius Geis die bestehende Illusion im Sport-, Outdoor und Modefachhandel auf, dass durch eine aggressivere Preis- und Produktpolitik, der Sport- Modefachhandel aus der Krise geführt werden kann. Die Lösung für nachhaltigen Erfolg liegt jedoch in einer anderen, für den Fachhandel kaum bewussten Strategie: Retailer-Brand-Identity, oder: Warum Preis und Produkt nicht länger für einen nachhaltigen Markterfolg ausreichen. 

 

Strategische Lösungen für den Fachhandel

 

Paul März, Exhibition Director ISPO BEIJING & ISPO SHANGHAI

Julius was our headline speaker on our ISPO ACADEMY RETAIL CAMP 2015 through China with stops in Shenzhen, Chengdu, Xi’An, and Shenyang. He was presenting his concept of the importance of retail branding and related brand positioning to an audience of Chinese sports retailers with participants from pure online, pure offline as well as multi- and omni-channel retail. Each of the four stops was incredibly successful with participants eager to get behind Julius ideas since there were many direct take-aways for the audience. Julius understands very well to present his ideas in a way his concept is understood by using first-hand experience examples from projects Julius was involved in. He translates his ideas for both small as well as mid-size retailers’ interests.
 
We very much enjoyed working with Julius due to his high professionalism both in terms of perfect preparation as well as exciting way of presentation. Julius was the highlight speaker of our ISPO ACADEMY RETAIL CAMP 2015!

 

Boxes are great. Seriously.